What You Need To Know About Event Management 2023

The process of planning and executing an event is known as event management. This process includes pre-event planning all the way to post-event planning. An event manager makes choices early on regarding their event’s date, venue, and topic.

As of December 27, 2023, the average Meeting/Event Manager compensation in the United States is $102,808; however, the range is normally between $91,437 and $115,989 yearly.

A manager of events is in charge of an event’s full coordination, planning, design, production, promotion, and financial success.

• Obtain a degree or certificate. Completing a degree or certification is typically the most popular route to becoming an events manager.
• Gain professional experience. You can gain excellent work experience by participating in various roles in event planning and coordination. Some businesses and private clients may value knowledge more highly than a degree. You might get work as an event planner or coordinator if you have a diploma in event management. These occupations may have fewer qualification requirements than an event manager position, but they may still contain managerial responsibilities that an employer may desire. 
• Take a look at bachelor’s programs. Even while it can increase your chances of landing an event management position, a bachelor’s degree is only sometimes required to become an event manager. A bachelor’s degree can be earned at a university and may need three or four years to complete. A bachelor’s degree typically combines theoretical and practical coursework that can give you in-depth knowledge of event planning and management.
• Submit a resume for an event management position. You can apply for an event management career with a postsecondary degree and relevant work experience. Employers specialising in organizing and directing events may hire you directly from private clients. Large corporations that regularly organize events for their staff or clients may have job openings.

Event managers plan and execute promotional, corporate, and social events.

The Epson Event Manager Software can design any item buttons to launch a scanning application.

The term “event management software” refers to a broad category of software tools used to organize larger events like conventions and trade shows and smaller ones like meetings for continuing professional development.

• Get an education A career in event management must begin with education. After earning your GCSEs, you can pursue a Bachelor of Arts degree in event management, international events management, or hotel and event management. The technical parts of event management, such as marketing, risk assessment, budgeting, and personnel, are covered in these courses for prospective event managers. 
• Earn an event management certification A certificate in event management could be obtained instead of a degree. Anyone interested in the field of event management can get the necessary credentials through diploma programs. The area of event management offers numerous certificates. A quick course in event planning, wedding planning, or hospitality and tourism can be enrolled online. 
• Work as an event coordinator Taking on low-paying entry-level positions is one method to get experience, which can help determine how to break into the events planning industry. Your knowledge of the event planning or management process can be improved, you can create useful connections, and you can sharpen your talents with first-hand experience. 
• Network Finding clients or a job at an event management firm requires networking. Consider networking with top event management experts while volunteering or developing your event management abilities. 
• Become a member of a professional organization Consider joining a recognized association for event planners if you want to become a reputable event planner. These professional organisations are typically concerned with what is best for their members. Participating in these associations is a networking activity. You might be introduced to some of the best experts in the field of event management. 
• Look for event management employment or launch your own event management company. You can start looking for a career in event management once you have acquired the knowledge and credentials required to enter the events industry. Start the process by looking through job-search websites for event management positions. After obtaining the necessary certificates, consider launching an event management agency if you’re searching for alternative ways to break into the industry. Before accepting clients, it’s important to determine your target market and gather the resources you’ll need to fulfil your obligations. You can also decide on your event management business’s pricing structure, operating hours, and marketing strategy.

The best degree programs for event planning aspirants are in public relations. You get expertise in all forms of communication thanks to them. A public relations school can provide the skills you need to work in the event planning industry.

A subfield of computer security called security information and event management combines security information management and security event management through software products and services.

• Determine whether it fits. Your personality and skill set will play a big part in your success in this sector, as in most occupations.
• Look into certifications. According to the Bureau of Labor Statistics, demand for event organizers will increase by an additional 11% by 2026. With such a promising future for the business, it’s important to develop fresh strategies for standing out from the crowd as more event planners enter the market in the coming years. Regardless of your level of experience, certifications are an excellent method to boost the legitimacy of your company.
• Complete a business plan for event management. You will certainly find several free wedding and event planning business plan templates if you conduct even a basic Google search for the phrase “event management business plan.”
• Manage all required documents. You will require each of the following to launch an event management company: an operational plan for event management—acceptance of a tax business structure that meets your needs in terms of finances. Insurance covering general busine

An event manager’s five responsibilities include overseeing the event budget, creating the event marketing strategy, mastering the event management software, controlling the event teams, and assessing the event’s performance.

• Research and Goal Setting. 
• Design the Event. 
• Brand the Event. 
• Coordination and Day-Of Planning. 
• Evaluate the Event.

Your business can become proactive rather than reactive in handling critical events with the essential help of event management (CEM).

An event management system, often known as event management software, is a technology that helps event planners with the organization, management, and execution of their events.

The SolarWinds SIEM product gathers security event log data from the operating systems, apps, and other software used by an enterprise’s security controls.

• Eventbrite 
• Whova (All-in-One Event Management Software) 
• ConfTool
• Boomset 
• Slack 
• ProjectManager 
• Wix
• Slido
• Zoom Events

Ads Manager and Business Manager both provide access to the Events Manager. Choose Events Manager from Shortcuts in the menu that appears when you open it in the upper left corner, or scroll down and locate it under Manage Business.

Most event planners use the “cost plus” method to determine their fees-for-service (the total cost to the customer). They outsource the labour, resources, and supplies needed to produce an event and charge their clients between 10% and 20% of the entire cost of the event—roughly 15% on average.

• Open a browser and navigate the official Epson Event Manager Software Download website. 
• Locate the button that says “Download for MAC.” Next, click it. 
• Next, choose where to save the application. 
• Double-click the setup file to begin installation after the complete download. 
• The Epson Event Manager Welcome Page will automatically open after WixZip Self-Exreactor has finished running. 
• To proceed, click the Next button. 
• The License Agreement is accepted. Next, press the Next button. 
• Start the installation of Epson Event Manager on your MAC computer. 
• Once the installation is complete, click Finish to leave the page. The Epson Event Manager software is now installed. Launch the tool after that on your Mac PC.

Depending on your version of Windows, choose Start > Programs or All Programs > Epson Software > Event Manager. Mac OS X: Click the Launch Event Manager icon twice after selecting Applications > Epson Software. The Epson Event Manager’s Button Settings tab is visible.

• Establish precise goals
• Begin planning right away 
• Negotiate with vendors 
• Activate your networks 
• Become a pioneer. 
• Perform a run-through 
• Pay attention to the participants 
• Every experience can be used to learn. 
• Follow up with everyone 
• Let each experience alter you

• Examine the market. You’ll need to have a thorough understanding of the industry overall, first and foremost. Actually, there is no such thing as knowing too much about how anything operates, including why, where it occurs, who is involved, etc. Your prospects of joining the sector are improved the more you comprehend it. 
• Decide on a speciality. Most event managers need the capacity to plan every kind of event. Instead, they concentrate mostly on fewer sorts of occurrences. 
• Create an online persona. They’ll check out your web profile first, whether they want to hire you or hire you as a customer. You should therefore have one, perhaps a really impressive one. 
• Offer your assistance. Nothing is more important in the event management industry than experience. You can write your ticket if you have enough experience. You must be able to exhibit your acquired talents as well as anything and everything you have accomplished thus far. 
• Actively network. Without a doubt, who you know is more significant than what you know. You should enter the contact information of everyone you meet along the trip into your address book. Furthermore, it is necessary to develop and maintain professional ties continuously. The more influential individuals you know, the more likely one will give you a break you need. 
• Research the field. Even though you can enter the field of event management without a degree, you’ll still need a solid foundation of knowledge. Not to mention a method of showing your enthusiasm and dedication to clients and employers alike. Put your free time to good use, learn important business insights, and leave with a recognized credential. 
• Build your portfolio. You need to make it as simple as you can for people to recognize your abilities quic

• Define goals and objectives.
• Establish a budget.
• Build your team.
• Pick your venue and date.
• Develop event branding.
• Plan your program.
• Confirm sponsors, exhibitors, and speakers.
• Identify and select tech tools.
• Create a marketing and promotional plan.
• Determine your measurement

• Select the Pixels tab. 
• Hover over the pixel you want to remove and click Remove.

• Establish clear objectives right away. Ensure you understand why you want to host an event before deciding on the finest virtual event platform or arranging the agenda. Make sure the project team is aware of your objectives by setting SMART targets. 
• Select the best hosting platform for your virtual event. Numerous platforms provide a variety of capabilities, from co-hosting with another business or group to sophisticated moderation tools. 
• Pick an appropriate time for your event. Consider the number of attendees, whether or not they are in the same time zone, and how much time you’ll need for questions and answers. 
• Market your online event. Don’t expect an audience to find you; instead, market your event widely in advance so that participants know its date and how to participate. 
• Create a detailed agenda with speakers and time slots. You want your guests to have time to arrive. So that participants can prepare and provide a clear plan with the timings indicated and any pertinent links included.
• Invite moderators to your occasion. In case things go out of hand during your virtual event, you want to ensure you have adequate moderators. Keep in mind that not everyone behaves nicely online. 
• Get the audience involved. Instead of giving an “hour lecture,” design activities that will need active participation from your audience. Encourage your guests to engage in discussion with one another and to ask questions of the hosts. 
• Get ready for troubleshooting. You should consider utilizing multiple platforms. If your video or audio experience technical issues, you can switch to a different service and carry on with the event as scheduled. 
• Follow up after the event. Make sure to tell your attendees how to access the event recordings once it has taken place. They’ll be inspired to participate once more in the future by this.
• After the event, spend some time with your team to discuss what went well and what didn’t. You can therefore be more ready for your subsequent virtual event.

• Set Goals and Objectives 
• Set the Event’s Budget 
• Make a List of Guests 
• Choose a Location 
• Spend Time on Marketing 
• Make all the Arrangements 
• Keep Track and Evaluate 
• Collect and Share Ideas
• Encourage Participation 
• Network and Make Connections

• Recruit your volunteers early. 
• Communicate before, during and after the event. 
• Match their talents with responsibilities. 
• Prepare for no-shows. 
• Avoid “snooze-worthy” briefs – get them pumped. 
• Value them and their time. 
• Share your success.

For someone who enjoys dealing with people, organizing events, and having a keen eye for detail, event management is a fantastic career choice.

If you know enough and enough about your business, it will be profitable.

The hospitality sector includes a sizable and expanding portion dedicated to events and conferences.

Three event types—informational, warning, and exception—are identified by the ITIL event management process.

Typically, individuals working in the field of meeting and event management must hold a bachelor’s degree. Human resource management, event sales and sponsorships, financial accounting, contract negotiating, and relationship management are a few courses that students may take in these programs.

This includes planning the entire event, creating a brand, developing a marketing and communication strategy, producing audio-visual content, writing scripts, handling logistics, setting a budget, negotiating, and providing customer service.

Studying events management can equip you with various transferrable skills and experiences, like managing budgets, directing marketing campaigns, and overseeing personnel and logistics, in addition to helping you thrive in this particular professional path.

Since event planning is about delivering all other gadgets through a single channel, it falls within the service sector.

Sports event managers are in charge of organizing and carrying out every last detail.

Making the most of each event by bringing people together in enduring ways on behalf of a company is the goal of corporate event management.

Monitoring and event management practices are used to monitor services and service components routinely and to record and communicate certain state changes labelled as events.

The ServiceNow Event Management application enables you to locate health issues throughout the data centre on a single management console.

Event management salaries, with a median annual salary of $68,343, and event marketing salaries are other related job titles.

A software called the Application Event Manager facilitates the creation of standardized, modular event-based applications.

The user-friendly Event Manager Mac application will plan and organise your events and functions.

Risk management is the proactive process of reducing and removing risks connected to an event and taking measures to be ready should those risks materialize.

The acronym, which can also refer to an emcee who will professionally host your event, stands for Mistress (or Master) of Ceremonies.

Event production is the careful planning and execution that transforms an event into an experience.

A subfield of computer security called security information and event management combines security information management and security event management through software products and services. They offer real-time analysis of security alarms produced by network hardware and software.

A small- or large-scale personal or business event, such as a festival, conference, ceremony, wedding, formal party, concert, or convention, can be created and developed using project management techniques.

An organization sponsors an event when it offers financial support in exchange for marketing benefits. Sponsorships may involve a monetary payment in exchange for property or a barter transaction, including goods or services.

Finding, choosing, analyzing, and establishing a working rapport with present or potential employees is referred to as staffing.

Critical events in a supply chain are generally managed via supply chain event management (SCEM). It offers the necessary process visibility to take preventative action in extraordinary situations that could otherwise result in disruptions.

As of December 27, 2023, the average Manager salary in the US was $156,769 per year. The usual salary range for our most in-demand Manager positions is between $105,595 and $207,943.

A manager of events is in charge of an event’s entire coordination, planning, design, production, promotion, and financial success. They assign many jobs to others and supervise and assist them. This creative position occasionally offers chances to test out novel concepts and topics.

• Conference centre manager.
• Event manager.
• Hotel manager.
• Outdoor activities/education manager.
• Public house manager.
• Restaurant manager.

• Social skills.
• Flexibility. 
• Listening abilities.
• Organizational capabilities.
• Passion. 
• Communication abilities
• The capacity to remain composed under stress.
• Skills in problem-solving.

Any employee may bring an occurrence to management’s attention in order to make sure that they are aware of any potential problems that might occur.

Any employee may bring an occurrence to management’s attention in order to make sure that they are aware of any potential problems that might occur.

A company’s reputation and customer base can be enhanced or diminished depending on how corporate events are managed. A business can market its brand and forge new partnerships by hosting events, intimate gatherings with sponsors or workers, or significant launch events attended by thousands of people.

Event planners can use the EMBOK as a tool for planning, selecting activities for a work breakdown structure (WBS), and documenting ongoing development.

First, there is the time-tested strategy of word-of-mouth advertising. Referrals have been a mainstay of networking tactics for as long as we can remember, and for a good reason. People may be more likely to check into and try out your event organizing company if someone promotes you to their connections. Second, there is the internet environment to take into account. Nowadays, everyone lives online, so a significant percentage of your marketing initiatives will need to be adjusted for the internet environment. There is a lot of competition in the events sector between business websites, sponsored marketing, and social media platforms. If you want to differentiate yourself as an event planner and attract attention, you must enhance your internet visibility and carefully organize your strategy.

For an event management diploma, the course length is one to two years; for an undergraduate degree, the course length is three years.

You must first get appropriate experience as a venue or business employee to understand the ins and outs of event planning before you can operate as a freelance event planner. You can also finish courses offered by trade colleges to increase your understanding of what to anticipate from your clientele.

• As soon as you can, start planning. You should begin arranging your event four to six months in advance if it is a big one. Smaller events require a minimum of one month of planning. Try to ensure that all vendor contracts are finished a few weeks before the event to guarantee a smooth final run-up. 
• There will be adjustments made as the event is planned. You need to make sure you’re adaptable and can meet the shifting demands, whether it comes to event schedules, locations, or even the type of event you’re organizing. 
• Everything is negotiable, despite what many merchants would claim. Always remember that there will be unanticipated expenses with any event, so make an effort to get the best deal possible. Before meeting with a vendor, decide on your budget and propose to pay 5–10% less than that amount. Although they could put up a fight, your vendor ultimately wants to earn your business.
• Divide the event’s components into sections (such as registration, catering, and transportation), and give each team member responsible for a particular sector. Since they are entirely in charge of their department, they will be considerably more aware of minor changes. 
• Make a collaborative document. The cloud has several advantages, and working with your team is much simpler. Make a central handbook or document containing all information related to the event, such as vendor contracts, attendee information, and the floor layout, to keep everyone informed and on the same page. With a shared document, everyone may consult it again if they need clarification, and your team can identify any inconsistencies. Our CMI Event Management course is the perfect training to assist you in implementing this. 
• Make a backup strategy. An event rarely goes off without at least one problem; a necessary item might not appear, or a crucial person might be late. Create a backup plan for each of your event’s most essential items. If several problems develop later, evaluate them to see whether a solution can be discovered or if the issue needs to be eliminated from the event. 
• Perform a trial run. Perform a trial run of the complete event procedure two weeks before the event. Plan a meeting with your team and go through the entire process in your head, from initial setup through follow-up. At these sessions, problems are frequently brought up, and you have the opportunity to fix them. Plan another rehearsal at the location a few days before the event.
• Since a picture is worth a thousand words, sharing successful images online is an excellent way to show your event’s success. If you have the money, hire a professional photographer. They will be more aware of the types of images needed and will contact you to gather more information. A picture of the entire space, pictures of the event branding, and lots of pictures of the attendees having fun are all things you should request to make sure you have all the bases covered. 
• Using an event to increase your social media presence is a great idea. On Twitter, create a unique hashtag for your event and invite your followers to tweet about it. Similar to this, start an event on Facebook and ask your fans to tag it in relevant postings. Once the event is over, upload your images and invite people to organize themselves.
• After the event, many organizers make the mistake of taking a rest. Even if the logistics may be completed, it is crucial to follow up with participants promptly, whether it be via email or social media, to show that the event was successful.

A background in sports and experience working in the events business are also terrific places to start. Your prospects of finding work in this industry might be improved if you have a degree in sport management, sport and exercise science, or an event-related discipline.

• Content marketing.
• Social media marketing.
• To get in touch with more quality event planning leads, use pay-per-click (PPC) advertising. One of the finest ways to expand the customer base for your event planning company is through pay-per-click (PPC) advertising.

• Begin with your resume’s professional heading, which includes your address. 
• Use headings that stand out to divide the components of a resume.
• The reverse-chronological resume format is the most successful.
• Pick one of the best fonts for resumes so that it is easy to read.

• Find effective strategies and enterprises within your work’s purview. Then get in touch with others in the events sector who can help you. 
• Establish a marketing budget and, when possible, work with a PR firm. Your marketing expenditure at the beginning of your event planning firm may make up 30% or more of your operating costs. 
• Clearly describe your event business’s objective, goals, and area of responsibility. Even though your event planning firm may develop over time, it’s crucial to state your objectives up front, even if you’re just getting started. You can even post this on your website to draw in the correct kind of customers. When starting a business, one of the most challenging things is to say “no” to clients. However, it may spare you from dealing with clients who demand too much of your time and provide insufficient value in exchange. 
• Prepare your elevator pitch. Don’t worry too much about what to call your event planning company. Ultimately, it doesn’t matter what your company is called as long as you put on extremely unforgettable events. 
• Research the market. You will have a competitive advantage in this market if you comprehend your rivals and customers. However, a memorable event business name might be more memorable in an elevator pitch.