Important Things to Consider When Designing a Brochure 2023

brochure designing

A well-designed brochure can have a huge impact on your target customers and clients. It should catch the viewer’s attention immediately, inspire them to read through it and represent your brand values. Moreover, it should also win the trust of the viewers. Here are some important things to consider while designing your brochure:

Free Brochure Design Practice Test Online

Brochure Design Questions and Answers

  • Keep in mind your brand’s visual guidelines.
  • Consider the reader when creating.
  • Select the style of brochure.
  • Assemble your copy and pictures.
  • Find your own style.
  • Select the ideal CTA.

The spectrum of flyer tasks, which can cost anywhere between $10 and over $100 per job, is rather vast.

  • Visit To view more alternatives, click the “Brochure” template or choose “Template Gallery.” Business Insider/Devon Delfino
  • Locate the “Work” section by clicking “Template Gallery” (if you don’t see it, you must first click the three stacked lines in the upper-left corner). From the “Work” section or any of the other sections, pick a template. Business Insider/Devon Delfino
  • Decide the brochure template you want to utilize.
  • Modify and swap out the filler text and photos as necessary. Edit your template’s text and images. Business Insider/Devon Delfino
  • Distribute your brochures as necessary, just like you would any Google Docs file (for instance, to collaborate with coworkers or give a client a sample). By clicking the box in the upper left corner of the screen, you can rename the document. You can also move it to a different folder by clicking the “Move to…” folder icon to the right of the document name. Your new brochure will be simple to find amid your other documents in this manner.
  • Change the alignment of the document. Select Orientation > Landscape on the Layout tab.
  • Include a second page to make the brochure double-sided. Select Blank Page from the Pages group on the Insert tab.
  • Decide how many columns to use. Columns may be found by selecting the Layout tab. Next, select either option to make a tri-fold brochure or a bi-fold brochure: two or three.
  • Add the text and format it. Select the text, go to the Home tab, select a font, font size, and font color, or add a numbered or bulleted list to format the text.
  • Include images or graphics. Go to the Insert tab, pick Pictures, and then choose the area of the document where you want to insert the image.
  • When you’re done changing the brochure, save your changes. To print double-sided documents, follow the directions included in the printer’s documentation or on the manufacturer’s website.
  • Make It Bright 
  • Panels of Various Colors
  • Go Horizontal and Traditional Black & White
  • Employ a Fun Texture
  • Make a spread;
  • Employ amusing shapes.
  • Employ the Grid
  • Incorporate lovely photography
  • Focus on Type
  • Highlight significant design elements 
  • Stick to One Color Overlay Components
  • Interesting Photographic Techniques 
  • Use Large Type 
  • Modern Feel Feature Illustrations
  • Use amusing icons 
  • Crop Wisely
  • Integrate your Panels and Page

This actually depends on the brochure’s size, number of pages, and content. whether or not you have your copy and graphics ready. It also relies on how quickly you respond with your input. It will often take 10 to 40 hours.

  • Start Canva To begin, launch Canva and type “Brochures” into the search bar. 
  • Examining templates Locate the ideal template for your requirements. Real estate brochures and designs for promoting colleges, spas, sales, and more are available. After finding a layout you like, just click to begin modifying. 
  • Make your brochures unique Once you’ve selected the ideal brochure template, you can quickly change the layout to achieve the style you like. With a few clicks, you can add your own photographs, rearrange text boxes and other elements, and change the font and color.
  • Put in more design components The possibilities are unlimited with Canva. Try out various layouts, browse through a vast collection of stock photos and graphics, and experiment with different color and font combinations. The only thing required is your imagination.
  • Purchase your prints. With Canva Print, you can order brochure prints in excellent quality and get free shipping. A PDF, JPG, or PNG file can also be used to save your design.
  •  Open a new document in Microsoft Word and then follow these steps: -Select “Layout” from the menu and then “Orientation” and “Landscape”
  • Select “Margins” and then “Narrow”
  • Select “Columns” and then “Three”
  • Select “Pages” in the “Insert” tab and then “Page break”
  • Add content
  • “Save as”
  • Setting Size Launch Photoshop, then create a new document. The width should be 11 inches, and the height should be 8.5 inches.
  • Install Security Policy Set Drag ruler guides from your ruler onto the page to organize the brochure’s major components in a printable area. The guides are simple to hide, and after you print a booklet, they won’t be visible.
  • To make the rulers visible, press Ctrl + R. Press V to make the Move tool active. If you like the outcome, drop the rules after dragging them across all axes.
  • Utilizing Guidelines Increase the width and height by 1 inch by going to Image > Canvas. These limits are currently set to 12 inches and 9.5 inches. On each of the four corners of the central area, move two more guidelines. By doing this, you can make sure your brochure’s design is well-balanced.
  • Make use of the Rectangle Tool Select the Rectangle tool from the toolbar on the left of the working area. Construct a vertical rectangle. Keep it to one-third of your document.
  • Include Column Guides Select the Rectangle shape from the Layer panel, then drag it while holding Alt and Click. Find it close to the first rectangle.
  • Make Design At this point, you should start working on the Photoshop brochure design. To test whether a texture or one-color background will work for your brochure, you can do so at first. Select the Rectangle shape layer in the Layers panel by going back there. Click twice on the thumbnail. A window will popup where you can select an appropriate color.
  • Add Text When creating a brochure in Photoshop, don’t forget to add some text to accent it. Headings can be made more appealing by adding fonts.
  • Add Pictures A excellent brochure has the ideal ratio of text to pictures. You must choose images that both visually and conceptually support the written concept.
  • Cut the Completed Brochure For this job, use the Crop Tool. Follow the directions to maintain a brochure that is precise and clean.
  • Click Brochure on the Start page that opens when you launch Publisher (you can access the Start page at any time by selecting File > New).
  • Click Create after selecting a brochure from the gallery of brochure templates. For a better view of the template, use the arrows next to More Images. -Specify who your marketing brochure’s target market is.
  • For your marketing brochure, develop strategic, focused messaging.
  • Acquire one-of-a-kind, insightful photos or graphics for your promotional brochure.
  • Build the brochure’s copy, graphics, and branding around them.
  • Decide on your goal.
    The first stage in any planning process is to determine the goals for your brochure. This will affect how your entire brochure marketing campaign will go, and consequently, how your brochures will be designed.
  • Be familiar with brochure folds.
    The brochure’s fold should complement the type of material it contains and how your target audience reads it. With a brochure that folds open to disclose each step sequentially, information like product features or a series of steps would be better presented.
  • Examine the duplicate.
    Many individuals believe that the only aspect of a brochure’s production that matters is its content. Although I agree that the substance is vital, I believe that how it is presented to the reader is more important. This is where the concept of understandability enters the picture.
  • Pick a font style.
    The readability of your text, the tone of your brochure, and its aesthetic appeal are all influenced by the fonts. I strongly advise looking for font combinations that go well together if you are new to typography. Check out Canva’s Design School collection on typography fundamentals and suggested font pairings in their Ultimate Guide to Font Pairing to get started.
  • Be familiar with paper stocks and coatings.
    Durability is also impacted by the paper stock and coating you choose. Generally speaking, heavier stock lasts longer than lighter stock. Your brochure can be shielded from smearing and abrasions by coating. Your colors will also become more vivid as a result. With these alternatives, your brochures will literally glow.
  • Employ high-resolution images.
    Image quality is crucial for effective brochure design. Try to choose stock photographs that don’t look like stock photos if you’re going to use them. These days, using corporate photos that include a single person in the foreground staring directly into the camera is ridiculous and could damage your brand’s reputation.
  • Specify a call to action.
    Make sure the recipient can see your call to action right away. It is advised to use visual signals to make it stand out, such as a larger font or more surrounding white space. Be clear about what you expect from your audience.
  • Captivating Headline
  • Sellable Points 
  • Attractive Images.
  • Summary Description Call for Action
  • A company logo.
  • Contact Details.
  • Go online and open Edraw Max Launch your browser and go to to access Edraw Max Online.
  • Choose Brochure Scroll down to Graphic Design in the white navigation bar on the left after selecting the New tab. You can choose from a variety of possibilities using Edraw, including posters, banners, annual reports, etc. While you wait for the templates to load, click on Brochure.
  • Select a Template Now choose an appropriate free trip brochure template from Edraw Max. Edraw Max Online will open a new tab so you may edit and modify the template as soon as you click on a model.
  • Create a personalized travel brochure The template is now ready for editing. Include elaborative text and pertinent pictures. To modify or change any aspect of the brochure, use the formatting and editing tools on the right side of the screen. when you’ve finished editing the brochure. By clicking on and >>, you can close the tabs on either side of the screen. . Keep your travel brochure handy. By navigating to the File tab and choosing the desired choice, you may save your Edraw Max Online trip brochure for alterations and sharing in the future. Your Edraw Max project can be exported as a variety of popular file kinds, including Excel, Word, and PDF. Users of Edraw can also upload files to Dropbox and Google Drive for sharing and storage.
  • Open a new PowerPoint presentation. There is no pre-made brochure template in MS PowerPoint, so open the program and begin by creating one from scratch. To get a blank layout, open a presentation that is empty and delete all of the placeholders and text boxes from the slides.
  • Add a table. Select a “3×1” table, or one with three rows and one column, from the Insert tab. Drag the table’s corners to resize it to fit the slide. Make careful to allow a margin of about 0.5 inches. Using the Table Size option found under the Table Tools Layout menu, you may customize the table to precise dimensions. The table color can then be modified in the Table Tools Design tab.
  • Make a copy of the slide Make a duplicate slide, and slide one will serve as the front and slide two the back of your brochure. Because most brochures are tri-fold like the one below, it would be best if you did this. If you want to create a different type of brochure, you may also omit this step.
  • Revise your flyer You could alter a PowerPoint brochure template by including pictures and graphics. By selecting Pictures from the Insert Tab’s drop-down menu, you can add images from your gallery. The photos can be edited by choosing different parameters under the Format tab and resized by dragging a corner.
  • Include text boxes The information you wish to provide on the brochure should be typed into text boxes that you add to the slides. You can adjust the font style and size, bold the headings, italicize the most important remarks, and highlight the content.
  • Customize your brochure till you are satisfied with the appearance. Here is a PowerPoint-created brochure.

A brochure is a tool used by businesses to market their offerings of goods and services. It serves as a mechanism for disseminating information about the good or service. A brochure is similar to a magazine, but it contains images of the good or service that the company is trying to sell.

  • Venngage.
  • Adobe InDesign CC.
  • Adobe Illustrator CC.
  • Scribus.
  • Inkscape.
  • Canva.
  • Microsoft Publisher.
  • QuarkXPress.

A heading, trademark components, a call to action, the sender’s address, and text. A smart brochure design should carefully place each of these elements.

  • Preparing the page Since there is no standard size for a brochure, we will utilize one half of a letter size sheet for each panel in this project. Choose “File > New” and then “Brochure” under Name. Decide on Default RGB under Preset Destination. Choose Default CMYK if this will be printed on an offset printer. Choose Half Letter from the size drop-down menu, and then choose 4 under Pages. Select OK. The last step in setting up the document is to navigate to Layout > Page Layout, pick Facing Pages, and then select Left Side Start under Start on. Press OK once again.
  • Content Creation It is quite simple to add material. Getting a few pieces of letter-sized paper and folding them to resemble your brochure is one idea. Before actually inserting the material in CorelDRAW, rough sketch what you want to appear on each of the panels. After completing this exercise, you’ll be pleased with how easily the brochure will be laid together.
  • Reproducing the file We will employ a device known as the imposition layout tool to quickly output the brochure. Select the Imposition Layout Tool from the toolbox on the left side of (File > Print Preview). Select Booklet from the Property bar’s first drop-down menu after that. The pages 4 and 1 will now print on one side, and if you pick the Layout Template (Back) option at the bottom of the screen, the pages 2 and 3 will print on the opposite side. The gear icon (Print Options) in the Standard toolbar must be selected as the last action. This will enable you to pick the appropriate printer and configure it for printing on both sides.

Brochure Design Ideas

Brochure design is an important part of a successful marketing strategy. These creative pieces of literature are comfortable to hold in one’s hand and can communicate important information to potential customers. Brochure designs can be very fun and exciting with the use of bright colors and illustrations. In addition to this, they can be used to promote a company’s slogan or emblem.

Brochure design ideas vary from industry to industry. For example, a takeout menu brochure may be quite different from a brochure for a luxury brand. When choosing a design, keep in mind that recipients will likely hold onto it for years. This means you need to create a design that will represent the brand for many years to come.

Themes are a great way to bring the message across. For example, a brochure that promotes sunglasses may use images of models wearing glasses. The images are paired with graphic illustrations of frames to emphasize the message. Themes can be fun to explore and use to create a unique brochure.

Tri Fold Brochure Design

A tri fold brochure design is a simple way to convey information. It has a three-panel structure with the front panel having a logo and the other panels having descriptions of tourist points. While there’s limited space, you can still use bright colors to add a splash of personality. You can also make use of images and text to break up the text.

The front panel of your tri fold brochure should feature your company name, tagline, product and service offerings. It’s important that this panel creates an impression and captures a reader’s attention. In addition, it should also describe the foundations of your business, product and service. For example, if you have a t-shirt business, your brochure should feature the foundations of your business. By including the basics of your service, customers will be able to understand your offerings more easily.

A tri fold brochure design may seem difficult if you have no experience in designing. However, there are several resources available to help you create a professional-looking brochure. One of these is Visme, which has hundreds of brochure templates that you can customize to match your style. Another great option is to use high-quality stock photos. Images are one of the most important elements of your brochure, so make sure they’re relevant and of the highest quality.

Brochure Design Templates

If you’d like to create your own brochure, there are many free options available online. Many of them will allow you to edit text, add images and color schemes, and even add a logo to your brochure. Many of them will also allow you to change the size of the brochure. The advantage of using these free templates is that you can remain in control of the design process.

Using a brochure design template will help you stay on brand and save time. First, make sure the template you use reflects your brand. If you want to convert your audience into customers, you must ensure that your brochure design conveys your brand’s values and story. In addition, you will want to ensure that the template reflects the image of your company and its future.

Brochure design templates are designed to help you customize the design of your brochure without having to hire a professional designer. You can also save and print your brochure with a template. You can customize the design using a variety of design programs, such as Adobe Photoshop, or even Illustrator. Some of these templates are print-ready, which means that they will look great no matter what size you print it in.

Brochure Design Video

A video brochure may not be your first choice, but the right combination of color, font, and design elements can make all the difference. Incorporating a video in a brochure design can make your product or service look more professional and upscale. It is also essential to maintain a balance between design and information. While you should avoid excessive text, you should use subheadings and headings to break up the content. You can also make use of contrasting colors to make your text easy to read.

While the basic brochure shape is long and slender, creating a unique shape can make the piece more appealing. A slant cut can add interest to the piece and create an envelope-like effect when closed. You can also incorporate typography into your brochure design by combining it with graphics. A good example of this is creating reversed type through a photograph. This ensures that enough of the photo is visible to relate to the message, but not so much that it is difficult to read.

Videos can also help you improve brand awareness. Research shows that 70% of consumers prefer watching videos than reading text, so adding a video to your brochure design can increase your conversions by 86%! Besides boosting brand awareness, a video brochure can also attract new customers and set your business apart from competitors. Here are seven tips to make your video brochure design stand out from the rest.

Brochure Design Services

Brochure design services provide a variety of design options for your business’s collateral. With the right design, you can showcase your products and services in a fun and creative way. Brochures can be as simple or as detailed as you need them to be. The choice depends on your business goals, as well as the type of message you want to communicate.

A well-designed brochure will include your logo and contact information. It should also have specific call-to-actions and follow a specific color scheme. In addition, the information should not be confusing for a first-time viewer. You should also include headlines and content that tells readers exactly what they can expect from the brochure.

Brochures are a great way to convey a wide range of information to a large audience. They are like a mini-version of your website. They give readers a quick and easy way to learn more about your products and services. They can also be used to create buzz about your latest offerings. When designed properly, they can help you create a brand identity and help you build a loyal customer base.

Modern Brochure Design

When designing a modern brochure, it is important to consider your customer base and what you hope to accomplish. It is important to segment your customers by age, lifestyle, income, location, and buying cycle. This will allow you to use imagery and messaging that is more relevant to that particular group. In addition, you can use user personas to help you design your brochures.

Modern brochure designs can showcase company services and products in a creative and aesthetically pleasing manner. This style helps to make a business stand out from the crowd. There are many styles to choose from, including bi-fold, half-fold, tri-fold, and multiple-page brochures. You can also use high-quality photos and fonts to make your brochures look even better.

Colors are another key element of a modern brochure design. Bold and saturated colors are a great way to attract the attention of potential customers. However, a brochure does not need to be an overwhelming rainbow of colors. Instead, you can choose a color scheme that is more soothing and less distracting to your customer.

Automation Brochure Design

Automating brochure design is a great way to ensure that your marketing materials are as professional as possible. However, it can be time consuming and nerve-wracking to go through the approval process. To speed up this process, online proofing software can help you share your files with your team and let everyone review and comment on them in real time. When everything is done, you can even approve your brochure with just one click.

Investing in brochure design software allows you to streamline your marketing processes and free up your time and resources. It can also result in better quality and consistency of output. When you choose a software for your brochure design, make sure that the program has the necessary features and can help you create the best possible brochure. The software that you choose should be easy to use and come with a variety of features.

Graphic Design Brochure

Creating a Graphic design brochure for your business requires a lot of expertise and skill. You can’t take shortcuts when it comes to this important marketing tool because it is associated with your brand and must be perfect in every way. In particular, it is essential to use plenty of white space to give your brochure a more professional appearance. This will allow your images and text to breathe and make it easier for your potential customers to read and understand.

The shape of a brochure is fairly standard: long and slender, with multiple sections. However, you can make yours unique by using unique cuts that give the piece an envelope-like effect when closed. You can also integrate your typography into your design by creating a photo that reverses out the type. This way, enough of the photo is visible for the recipient to relate to the message, while not being too distracting.

Another effective graphic design brochure design tip is to avoid big blocks of text. They can be overwhelming to the reader and cause them to skim over the content. Use sub-headlines and bullet points to summarize key messages. If you are designing a brochure for a particular brand, make sure to use the colors, fonts, and design guidelines of the brand. This will make the design more customized to the company.