FREE Website Content Writer Questions and Answers
To avoid running out of content ideas, your editorial calendar should be __________.
When you run out of ideas, Lee Odden suggests using social monitoring tools that allow you to drill down into specific topics. These topics will give you ideas about what people are looking for and what are some of the trending topics and keywords. Furthermore, your interactions with your customers can provide you with great ideas for new content ideas because if one of your customers is having a problem, many others will be having similar problems or issues.
Choose the best option from the list below that exemplifies a classic search & social intersection.
There are numerous customer touchpoints with social content, so as a content strategist, you must cover all of your bases.
Assume you write a blog post titled "Top 10 Running Shoes for Women" and distribute it via Twitter links, Facebook posts and shares, blog directories, press releases, and a variety of other channels. In essence, what you did was _________.
Lee described the classic Hub & Spoke model, in which content serves as the hub and social media sites serve as the spokes, with social channels used to distribute content.
If your brand is mentioned by your Twitter followers approximately 10 times per day, as opposed to your competitor's brand which is mentioned 6 times per day, this means you have ________.
Network effectiveness can be measured by how engaged and trusted your network of followers are with your brand. This group of engaged followers who will retweet your messages indicates that you have a higher network effectiveness than your competitors.
The number one reason for content marketing strategy awesomeness is ________.
When developing your content strategy, the first step should be to identify your target audience segment and then create content that resonates with that audience segment. Your goal should be to create content that motivates readers to take action, such as signing up for your newsletter, purchasing your product, or any other strategy that moves them closer to your desired business outcome.
One of your first steps, before determining your content strategy, is to ensure __________.
You must first identify your current customers' goals and common characteristics. If you have no customers, begin by defining your ideal customer persona and the traits or characteristics they possess. These are the insights you should include in your content strategy.
Marketers can use social content as a tool to _________.
Your social content should be a tool for attracting new visitors to your site, engaging them with meaningful and relevant content, and inspiring them to take action. Signing up for your newsletter, purchasing your product, or simply liking your Facebook business page are all examples of taking action.