Social Media Marketing Practice Test
The process of selecting which portions of a client population to service is known as ____.
Explanation
Target marketing is a marketing idea that allows marketers to segment the market into tiny groups of people
who share similar interests. Marketers can use segmentation to create particular tactics and techniques for
promoting a product to its target market.
What is the world's largest social media network?
Explanation
With over 1.8 billion monthly active users, Facebook continues to be the most popular social media platform.
By far the most widely used social media platform on the planet. If Facebook were a country, it would be
It would have been much larger than China if it were a country.
Which of the following should a marketing manager explore in order to capture the essence of client relationship management?
Explanation
The correct answer
All of the above
Due to bad customer service, a frustrated client bashed a company on her blog. The unfavorable blog post went viral,
giving the company a lot of bad press.
What do you believe this business should do to manage its online reputation?
Explanation
The correct answer
They should apologize to the customer for the inconvenience and should provide her with a better deal
for no additional cost
What do you mean when you say "attributing returns"?
Explanation
Return attribution is a set of approaches for determining the origins of a portfolio's excess return over its
benchmark in order to better understand the impact of active investment decisions.
Which part of LinkedIn does your Twitter profile and website fit in?
Explanation
The correct answer
Contact Information
The use of external blogs is
Explanation
A public blog on your website is known as an external blog. You introduce your company's beliefs, mission, and
vision through articles, videos, and other content. You get to show off your most recent projects, work, and hobbies.
This is how you get to know your present and potential clients.
Etsy is a prominent e-commerce site that specializes on handcrafted goods. With its presence on Pinterest, vintage objects produced a considerable number of sales. What do you think they done on Pinterest to achieve this?
Explanation
The correct answer
All of the above
Which of the companies below used videos to generate leads?
Explanation
Through the power of technology, education, and job possibilities, Cisco Networking Academy enhances the
lives of learners, educators, and communities. Anyone, anywhere can use it.
In the workplace, how are blogs, wikis, and social media used?
Explanation
The correct answer
to replace Web sites
What makes social media unique?
Explanation
Social media are interactive technologies that allow people to create and share information, ideas, hobbies,
and other kinds of expression through virtual communities and networks. Users typically use web-based
programs on their computers and laptops to access social media services, or they download services that
provide social media capabilities to their mobile devices.
Web 2.0 is a term that refers to
Explanation
Web 2.0 refers to the evolving trends in the usage of World Wide Web technology and Web design with the goal
of enhancing creativity, securing information sharing, increasing collaboration, and improving the functionality
of the Web as we know it (Web 1.0). These factors have influenced the growth and expansion of Web-based
communities and hosted services such as social networking sites (such as Facebook and MySpace), video sharing
sites (such as YouTube), wikis, and blogs, among others.
Pinterest is a
Explanation
Pinterest is a visual search engine for finding recipes, home and fashion inspiration, and other ideas.
Pinterest's heart is your own feed. It's where you'll get inspiration, or Pins, as well as recommendations
based on your interests and what your Pinterest followers are saving.
What is CRM
Explanation
Customer relationship management (CRM) is a process through which a company or other organization
manages its contacts with customers, usually by analyzing large amounts of data via data analysis.
Which of the following websites is utilized for graphic design outsourcing?
Explanation
The correct answer
Guru and Design outpost
Which of them is a video site?
Explanation
Vivendi owns the majority of Dailymotion, a French video-sharing technology company. Vice Media, Bloomberg,
and Hearst Digital Media were among the North American launch partners. Dailymotion is available in 183 languages
and 43 localized versions around the world, with localized home pages and content. It boasts a monthly user base of
more than 300 million people.
What is the proper approach to respond to negative social media feedback?
Explanation
The correct answer
Listen to their complaints, address & resolve their queries quickly
What form of marketing has grown increasingly important for advertisers on social media?
Explanation
The interaction of consumers and users of a product or service serves to amplify the initial marketing message,
which is referred to as marketing buzz or simply "buzz" in word-of-mouth marketing. Buzz is also referred to
as a sort of consumer hype, a vague but favorable association, enthusiasm, or expectation about a product or
service.
What is ORM
Explanation
The activity of designing methods that change or impact the public impression of a business, individual, or
other entity on the Internet is known as online reputation management (ORM). It aids in the shaping of public
perception about a company's products and services.
Which of these communities is in the top 10 of the most engaged communities on social media?
Explanation
The correct answer
All of the above
A management consultant offers high-end business consulting services to firms with annual revenues above Rs. 100 crores. They intend to create leads through LinkedIn. The goal is to generate ten leads every month. Which of the following do you think is the best option?
Explanation
The correct answer
Spend Money on Linkedin advertisement and spend time replying to queries on linkedin groups.
What function do social media sites have in the workplace?
Explanation
For companies that need to engage with employees to convey information, using social media is important.
If team members are not in the same location and the office is far enough, social media will help them communicate.
Employees will be available in real time, and customers will receive a real-time answer in this manner.
Is the set of benefits that a business promises to provide to its customers in order to meet their demands.
Explanation
A value proposition is a pledge to deliver, convey, and acknowledge value. It's also a customer's conviction
in how value (benefit) will be given, experienced, and obtained. A value proposition can be applied to a full
company, or sections of it, as well as customer accounts, products, and services.
What is the definition of media?
Explanation
Media are the communication channels or technologies used to store and convey information or data in mass
communication. Print media, publishing, news media, photography, cinema, broadcasting, digital media, and
advertising are all examples of components of the mass media communications sector.
Which of the following platforms is the most effective for B2B lead generation?
Explanation
Linkedln is great for lead generation because it generates more B2B leads. Facebook and Twitter both generate
fewer leads. This indicates that if you want the best platform, you must do the following.
Linkedln should be your first choice for B2B lead creation.