FREE IAB Digital Advertising Standards Questions and Answers
What does the IAB consider crucial for improving the user experience in digital advertising?
Ensuring that ads are non-intrusive and relevant to the user is crucial for improving the user experience in digital advertising.
How does the IAB suggest addressing the issue of ad blocking?
The IAB suggests that improving the quality and relevance of ads can help reduce the use of ad blockers.
What is the primary goal of the IAB's Digital Advertising Standards?
The IAB's Digital Advertising Standards aim to ensure that digital advertising is effective, ethical, and efficient.
According to the IAB, how should advertisers approach cross-device tracking?
The IAB advocates for responsible cross-device tracking practices that include obtaining clear user consent.
What does the IAB recommend regarding ad fraud prevention?
The IAB recommends implementing robust measures to detect and prevent ad fraud to maintain the integrity of digital advertising.
What is the IAB's stance on user privacy?
The IAB prioritizes user privacy and promotes responsible data usage in digital advertising.
What is the purpose of the IAB's Standard Ad Unit Portfolio?
The Standard Ad Unit Portfolio defines ad units that deliver a better user experience and consistent performance across different devices.
Which of the following is a key principle of the IAB's standards?
Ensuring transparency in digital advertising transactions is a key principle of the IAB's standards.
Which standard is associated with the viewability of digital ads?
The IAB defines viewability standards to ensure that ads are actually seen by users, specifying criteria such as the percentage of pixels in view and the duration.
How does the IAB suggest handling data transparency?
The IAB suggests that organizations provide clear and accessible information about their data collection and usage practices to ensure transparency.
What is one of the primary benefits of adhering to IAB standards for advertisers?
Adhering to IAB standards helps increase trust and credibility with both users and advertising partners.